Many of the world's great business analysts have been discussing this for years.

Tom Peters, in his many books, often referred to the disconnect between the manufacturers of a product and its end users. He even quoted the manufacturers as stating, "The distributors and/or retailers wouldn't let them talk to their customers". This poses a serious problem in today's world where targeted marketing is commonplace but requires knowledge of your customers.

Part of this problem was resolved by having customers fill out warranty cards. No manufacturer would refuse to honor a warranty based on the return of a warranty card, instead the cards simply provide manufacturers with information about their customers. TAG will change all of that in a blink on the eye.

When a TAG is read, a connection is made between a customer looking at a advertisement or product and the manufacturer. Understanding what to do with this connection will determine success in many cases. If the TAG is on an advertisement, you could follow up with more information or perhaps a video. However, if the TAG is on a product at a retailer, there is an opportunity to directly influence a sale.

Up until now, advertising has been influential but still passive. Excluding the comparative analysis that follows campaigns, there was no way to know, who was looking, or when and what influence an advertisement had. With TAG, you can immediately determine when, what is being looked at, and if the customer chooses, you can determine whom. And all of this ahead of a sale, with the added opportunity to influence a purchase decision directly.

If your selling music it's not much of a stretch to imagine a TAG would redirect to small clip of the song. A restaurant might show the "daily special" beside an external menu. Sellers of other items can get creative as well but for many, the easiest way to influence a decision is to offer a discount. With TAG, matching up discounts with the metrics can be a straightforward automated process.

Companies can also take advantage of existing systems. For those with interactive chat sessions already in place, it's simply a matter of extending it to encompass a mobile-TAG solution. If you have already done the math and implemented chat on the web, connecting it to your advertisements just improves your ROI.

This is truely an opt-in model. The user can always choose to chat or not.